Our story

BAIOBAY started in the heart of Paris, where its founder, Margaux, dreamed of products that respect the environment and have clean formulations, without robbing her of the sensory experience that cosmetics and self-care represent. Margaux wanted a brand that reflects what we love: healthy, clean ingredients; textures and fragrances you instantly fall in love with; and products that respect the environment, your skin, and body.

Today, BAIOBAY continues its journey together with Kati and Veera, founders of Twistbe and creators of LYOS (Love Your Own Skin), who share a deep passion for natural, effective, and joyful skincare. As pioneers in natural cosmetics, they founded Twistbe with a vision to challenge conventional beauty standards and promote truly effective, transparent, and skin-respecting skincare. With a strong focus on skin health, ingredient integrity, and education, they have built Twistbe into a trusted authority in clean beauty in Finland. BAIOBAY and Twistbe are united by the same values: honest formulations, respect for the skin and the body, and a deep commitment to sustainability. Together, they represent a modern vision of natural cosmetics, where performance, pleasure, and responsibility go hand in hand.

BAIOBAY was built around an extraordinary ingredient in natural cosmetics: coconut. Coconut oil and coconut water are precious ingredients in natural skincare and are found in our formulas. Our products are clean and planet-friendly, but we believe it is essential that you truly enjoy using your skincare. Clean formulations, design, fragrance, and texture are key aspects of our brand. These four elements are the very reason BAIOBAY exists.